For accounting firms & fractional CFOs
So you think you should be more active on LinkedIn.But you're too darn busy (and you don't really like marketing).
The problem
Your business isn't keeping pace with your goals.
REFERRAL CEILING
Your growth is capped by who your clients happen to know
Referrals only travel as far as your clients' networks. When you want more work, there's no dial to turn.
LIMITED TIME
You don't have time to do marketing yourself
... or you just don't want to. So it stays on your to-do list, quarter after quarter, and nothing happens.
BAD-FIT CLIENTS
Your clients are good... but not great
You want better clients, and more of them, but you're not sure where to find them or how to reach them.
YOU'RE INVISIBLE
Your ideal clients are already on LinkedIn
But they don't even know you exist. So they're paying attention to your competitors instead.
The fix
One call. One month of posts.
Interview
We interview you
60-90 minutes. We send the questions a couple days early, so you can jot down notes if you want. No prep needed beyond showing up though.
Drafts
You get drafts in your voice
We take your ideas and package them in the way that's most likely to get engagement from your ideal clients & referral partners on LinkedIn.
Review
You review
Nothing goes out without your approval. Don't like something? Tell us. We want you to be happy with everything we publish.
Publish
We publish + report
Posts get scheduled. And each month, you get a report on how the content performed.
THE RESULTS
We sprinkle magic fairy dust on your posts so they perform better.
But engagement isn't the main point. One client had done practically nothing on LinkedIn before we started. He's now built a much stronger network and has had more referral partner conversations than we can count. One of them turned into a client worth about $100K to his business.
$100K
CLIENT VALUE. ONE CONNECTION.
Client wins
If you'd rather read the wins than the metrics
These are posts from my own LinkedIn about things that actually happened for clients. Open any of them.
In their words
What clients say
“Before working with GrowthKit, my marketing was super inconsistent. I'd have periods of time I'd focus on it, but if I stopped, I wouldn't pick it back up for months... mostly because I hate marketing and it felt overwhelming. After a few months, I'm having 3–5 meaningful conversations per month with potential clients and referral partners...”
Firm owner · Bookkeeping & advisory
3–5 conversations a month
“Working with GrowthKit has helped put [my company] in front of a lot more people than I was reaching on my own. My visibility on LinkedIn has increased, and I'm having more conversations as a result. Those conversations have been valuable. I've connected with prospective clients I wouldn't have reached otherwise, as well as other firms that serve [my niche].”
Firm owner · Specialized accounting practice
Increased visibility and conversations
What is one new client actually worth to you?
ADD YOUR NUMBERS HERE TO SEE IF LINKEDIN COULD BE WORTH IT FOR YOUR FIRM
Average fee per client
per month
How long they stay
most firms underestimate this
New clients from LinkedIn
in a year
One client is worth
$54K
$54,000 over 3 years
One year of posting
$108K
lifetime value of the clients it brings in
Added every month
$3K
once those clients are on the books
Per hour you spend talking
$7K
15 hours of interviews a year (12 calls, ~60–90 min each)
THE BAD NEWS
This ain't for everybody
Worth a call if
- You own an accounting or bookkeeping or advisory firm, or you're a fractional CFO
- You're at $500K+ in revenue
- You bill on a recurring monthly / quarterly basis (i.e. not one-off or annual returns)
- You have a niche, or a specific type of client you really enjoy working with
- You're willing to get (a little!) outside your comfort zone
Probably not for you if
- You need clients ASAP. Social media content takes time. Usually 3-6 months, at least.
- You're not interacting with clients regularly. Our content comes from your work. Without it, there's no material.
- You only do individual returns. The economics usually don't make sense.
- You don't know who your best clients are yet. Or you don't have any clients you'd consider "ideal."
- You're not willing to put yourself out there.
WHO RUNS GROWTHKIT?
Well hello. That would be me.
Robert Lucas
Founder, GrowthKit · Nashville, TN
I'm Robert Lucas, and I run GrowthKit. I've been getting paid to write for founders, authors, and CEOs since 2017.
From 2023 to 2025 I worked with Ryan Lazanis at Future Firm. First as a copywriter, then as Chief Marketing Officer. That's how I got into the accounting industry.
I was an English major. I never expected to end up anywhere near accounting, to be honest with you. But I think marketing gets a bad rap from accountants, and I want to change that.
Marketing is a powerful tool when done well. And it doesn't have to feel "salesy" or sleazy. Our mission at GrowthKit is to help firms market themselves genuinely and, as a result, maybe not hate it so much. Lol.
Get a free profile and post review
We'll go through your profile and your last three posts, and you leave with fixes you can make whether you hire us or not.
On the call
- 01We go through your profile and tell you exactly what to change so it establishes your authority in your niche.
- 02We look at your three most recent posts and identify fixes that can make future posts perform better.
- 03If LinkedIn isn't the right channel for your firm, we'll tell you that instead. It happens more often than you might expect.
Free downloads
Not ready to talk? Take something useful instead!
Playbook
The LinkedIn Growth Roadmap For Accounting Firms
If you haven't done anything on LinkedIn, this is your crash course
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Skill pack
The Claude + LinkedIn Skill Pack For Accounting Firms
Six Claude skills for your profile, posts, and positioning
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Banner tool
The Claude Banner Creator Skill For Accounting Firms
Generate a LinkedIn banner (that actually looks really good!) in a few minutes
Download